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GTM Engine

An Agentic OS for marketing and sales.

GTM Engine · An Agentic OS for marketing and salesĠIST01
The biggest problem in marketing and sales

You have the ideas. What you need is time, structure and capacity.

01 · Time
  • There is rarely time to follow the decision makers at customers and prospects
  • The follow-up comes too late too often, and a competitor gets there first
  • Keeping up with what is moving in the industry falls behind
  • The newsletter and this week's post lose to the urgent tasks too often
02 · Structure
  • A shared structure for showing what marketing contributes is missing
  • Pipeline depends too much on cold calling and too much on coincidence
  • Part of the work happens ad hoc and in isolation, and the market hears a fragmented voice
  • The marketing strategy is rarely taken out of the drawer, and the quality shows it
03 · Capacity
  • We are a small team with the workload of a large one
  • Too many plans and ideas are never executed
  • The CEO forwards a competitor's post: "why are we not doing that?"
  • Sales asks for more leads and better material than we manage to deliver
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The new competitive edge
88%
of marketing leaders fear missing out on the gains of generative AI
Salesforce · State of Marketing

AI is the top priority and the biggest worry at once.

Knowing how to use AI properly is becoming the most important competitive factor in marketing and sales.

GTM Engine · An Agentic OS for marketing and salesĠIST03
The solution

GTM Engine gives you more time, more structure and greater capacity.

01 · Time
Production becomes free
Posts, emails, campaigns and material are produced without spending hours, and the engine works around the clock.
02 · Structure
Your strategy drives everything
Everything that reaches the market speaks with one voice, holds a high standard and builds on your strategy.
03 · Capacity
The capacity of a large team
A small team gets the skills of a full one: content, campaigns, ABM and ads, on every relevant channel.
With GTM Engine you work with AI the right way
  • The right strategic brain. Everything builds on your foundation.
  • An Agentic OS. AI agents in one system, not yet another tool.
  • Human in the loop. You approve where it matters.
  • Guardrails. Security and a minimum of hallucinations.
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GTM Engine at a glance

One engine. Three tracks.

01 · Account-based marketing

Direct influence on decision makers

Finds the companies that look like your best customers, on its own.

Comments, connects and follows up. Scores leads, so sales only gets the warm ones.

02 · Omnichannel campaigns

Coherence across every channel

Planned sequences with one shared message.

Several campaigns live at once, also for segments that used to be too small.

03 · Routines

Fixed sequences that react to the market

Posts, newsletters and follow-up on everything your audience does.

A pressure that does not disappear when things get busy.

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In depth · 01

Account-based marketing: pick the customers, and go after them.

  • The list is built from your ideal customer. Companies that look like your best ones.
  • Every company is researched. Who decides, what they are working on, what they react to.
  • The listening runs around the clock. Reactions, job changes, news about the company.
  • The interaction happens. Comments, connections and follow-up, in the salesperson's own name.
  • The wrong ones are filtered out. Customers, open dialogues and the do-not-touch list are never touched.
  • Everything adds up to a lead score. Sales only gets the warm leads, with the full history behind them.
Example One run · Tuesday morning
01
Reads your ideal customer profile
02
Pulls 240 matching companies from Apollo
03
Filters out 31: customers, open dialogues, the do-not-touch list
04
Finds the decision makers in every company
05
Sees that a purchasing manager reacted to a post yesterday, and drafts the follow-up
06
Two companies cross the lead score threshold and are flagged ready for sales
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In depth · 02

Omnichannel campaigns: one message, landing from every side.

  • One message carries it all. The campaign builds on one central idea, and every element points to it.
  • The channels play together. Posts, emails, ads and landing page land in the same period, each in its own format.
  • The sequence is planned end to end. Every element knows when it goes out.
  • Every segment gets its own version. Same campaign, adapted to industry and buying role.
  • Reactions turn into follow-up. The campaign does not stop when the message is seen: it picks the interest up.
  • Several campaigns live at once. Also for segments that used to be too small for a campaign of their own.
Example One campaign · product launch
01
Reads the strategy and the campaign brief
02
Plans the sequence: six weeks, four channels, one message
03
Produces all of it at once: posts, emails, ads and landing page
04
Adapts every element to segment and channel
05
Publishes on the calendar, week by week
06
Catches reactions along the way and writes the follow-up
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In depth · 03

Routines: marketing that runs all the time.

  • The rhythm is fixed. This week's post and this month's newsletter arrive without anyone having to remember them.
  • Triggers start sequences. A reaction, a new follower, a job change or a sign-up each sets off its own follow-up.
  • Response time is hours, not weeks. Whoever shows interest today hears from you the same day.
  • Same quality every time. The sequences are identical, no matter who is busy.
  • The pressure never drops. Holidays, trade show weeks and peak season change nothing.
Example One routine · what is trending in your industry
01
Scans industry media, forums and social media for what is moving
02
Finds the topics trending in your market right now
03
Holds them up against your position: what can you say that others cannot
04
Picks the sharpest angle and writes this week's post
05
Queues the post for approval with a note on why the topic was chosen
06
Next week: from the top, with fresh signals
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Generic AI gives generic output

Data about you is the difference between generic and sharp.

The company · who you are
The engine is born with deep knowledge about you:
Positioning Ideal customer profile Product Proof points Brand voice Voice per sender Visual identity
The market · who you go after
And with running research on the market and the people you want to reach:
Industry research Trends Companies Decision makers
→
→
GTM Engine

Reads the knowledge built about your company and your market before it solves a single task. That is why nothing turns out generic.

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Quality without AI slop

The engine runs automatically. The responsibility does not.

AI slop has no effect, and the platforms have started to punish it. GTM Engine is built so you never produce it.

01 · No effect

Slop gets scrolled past

Generic AI content with no real sender and no point moves nothing.

02 · Now a risk too

The platforms crack down

LinkedIn is tightening the rules on mass-produced AI content, and the penalty is your reach.

03 · Your safeguard

Data and approval

Everything builds on data about you, and content only goes out automatically when the quality is certain. The rest goes through your editing and approval.

Agentic OS + human in the loop. The capacity of the engine and your judgement give a quality neither of them can deliver alone.
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The big win

A new way of working.

Automate your current processes and you win a lot. Change the way you work as well, and you win the most.

TodayWith GTM Engine
The marketing strategy sits in a drawer
→
The strategy is used in everything that reaches the market
The team produces all the content
→
The team sets direction, reviews and approves
The calendar is driven by what can be finished
→
The calendar is driven by what the market needs to hear
Angles are discussed in the meeting room
→
Angles are tested in the market, three at a time
Marketing and sales in separate silos
→
One system: same signals, same companies, same plan
Knowledge lives in individual heads
→
Every correction becomes a rule the system remembers
AI next to the work is a chatbot. AI built into your operating model is an Agentic OS.
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How you get started

GTM Engine does not come in a standard edition. Your version is built in four steps.

Step 01Week 1
1

Discovery

We map your processes, systems, channels and goals. And work out which parts of the engine you need.

→
Step 02Week 2–3
2

Data about you

Data about you is built up: strategy, messages and voice. If you already have parts of it, they go straight in.

→
Step 03Week 3–4
3

Setup

GTM Engine is tailored and connected to your channels and systems. Your approval flow is set up.

→
Step 04Week 5
4

Live

The first routines and the first campaign run. You approve from day one, and every correction makes the engine sharper.

The four steps are the standard track. The process and the engine are adapted to you, on three things in particular:
How much we help with the strategic material
How much is to be automated
How many channels to put in play
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What matters. What moves.

Human expertise. AI precision.

Want to hear more?

Troels Skjelbo
Partner & CEO
troels@gist.dk · +45 20 12 22 26
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